3-Day Fundraising and Social Media

26 Jun

Maybe some of you who are reading this are are Facebook. Maybe you’re on Twitter as well. Do you have a blog?  Social media for most people is a fun way to stay in touch with friends and family and is something to do when you’re bored. Unless you use social media for your business or company, then you’re mostly right. Facebook and Twitter are fun ways to connect with others, find old friends and make new ones. But you can also use social media for your 3-Day fundraising! Here are some tips for getting the most out of your networks.

1) Facebook – I know sometimes you feel like you’re saying the same thing over and over again, harping on donations and sending out the link to your 3-Day page. What you have to remember is that whenever you post something on Facebook, only a small percentage of your friends will see it. It shows up in their news feed but then gets pushed to the bottom, and unless you’re lucky enough to have it pop up in their Top News stories later on or a day later, then some of your friends have missed it entirely! And those friends who see it more than once certainly aren’t going to unfriend you because of it. You’re raising money for an important cause! If they haven’t donated after seeing the 4th post, maybe the 5th one will be the one that gets them to click and donate. And if they do donate, they’ll feel good seeing you continue to post the link knowing that they’ve already helped you out. So don’t be shy! Post away!

Create an event for your fundraising page and invite your friends to it. This is a pro-active way to share the link with people. If you have the time, post the link directly on your friend’s page, make it a personal ask!

2) Twitter – Everything I said above goes for Twitter as well. When you send out a tweet with your link in it, only a tiny percentage of your followers will see it right then before it gets pushed down the line. Send it out more than once a day! It shouldn’t be the only thing you tweet, but if it’s mixed in with other conversations you’re having it certainly can’t hurt! Make sure you’re using appropriate hashtags as well. Try using hashtag #komen, #the3day, #fundraising, #donation, #charity, #walking and more. Search for different words and see what comes up. You may get donations from people you’ve never met because of the hashtags you use. Also, in the tweet itself ask you friends to re-tweet it for you, and most likely they will. This opens you up to a whole new list of followers.

3) Blogs – Obviously so important to keep people up to date! Use your blogs to tell people why this cause is important to you, how much you’ve raised so far and how many training miles you’ve walked. Make it personal, tell a story, and you’ll get people involved. The wonderful thing about blogs is that they show up in Google searches and you’ll get readership from all over the country and the world, and readers who are specifically interested in what you’re talking about! Find other 3-Day blogs. Read them, support them, comment on them. Link to other 3-Day blogs in your posts. We’re all fundraising for the same cause.

Make sure that no matter what networks you’re in, that you’re linking them all back to each other. This is a great way to build a community on each platform that supports what you’re doing! You’ll meet so many great people who can give advice, who need advice, who can share ideas and thoughts and support! And don’t forget that above all social media is meant to be fun! Don’t be afraid to share your ideas and experiences with others, because then they’ll be willing to do the same with you and by the time you actually get to the 3-Day you’ll already have an awesome network of friends to share the experience with!

And always feel free to donate to MY 3-Day for the Cure walk!

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2 Responses to “3-Day Fundraising and Social Media”

  1. John June 27, 2010 at 7:31 PM #

    Great post! Another thing to possibly try for Facebook is to tag your friends in the post, that way not only does the friend get an e-mail that they have been tagged so they go look at it, their friends that you don’t have also have potential of seeing it!

    • ctinct June 30, 2010 at 3:25 PM #

      Great idea John! Thanks for the comment 🙂

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